AMTRAK

Toy train set on wooden track with trees, station, and crossing sign.
The Amtrak logo on a black background.

National Branding & Marketing
2021

Licensed Vendor
Print Graphics, Retail, Logos, Liveries

Digital illustration of a navy blue baseball cap with the Amtrak logo on the front, placed on a blue background.
Snow-covered trees and ground viewed through a train window during winter.
Amtrak merchandise including a train toy, a coaster with the Amtrak logo, and additional promotional cards.
A white Amtrak bus parked on a paved lot under a blue sky with some clouds, surrounded by green trees.
A white Amtrak bus parked on a paved lot with trees and a blue sky in the background.
Digital illustration of two Amtrak buses, side and front views, featuring blue, black, and white color schemes, with logos and text including 'Thruway Connection' and 'James River'.
Amtrak holiday super sale flyer with a bright orange background, train illustrations, and trees, advertising Black Friday and Cyber Monday deals at store.amtrak.com.

LOGOS

  • Two logos for Amtrak San Joaquin, one in black and blue on a white background and one in white and blue on a blue background, featuring stylized wings.
  • Two versions of the Amtrak San Joaquin logo, one in dark blue on a black background and the other in white on a blue background, featuring the Amtrak name with a winged icon and the text 'San Joaquin' in script font.
  • Logo of Amtrak Pacific Surfliner train service, featuring stylized blue wave design and text.
  • Logo of Amtrak Winter Park Express with mountain and rail track graphics, shown in monochrome and full color versions.
  • Logo for Winter Park Express Amtrak, featuring stylized mountains and fields in blue and white.

LIVERY GUIDE

Amtrak train crossing a steel bridge over a dense green forest.
A guide on the logo and paint scheme specifications for The Arrow logo, used by Amtrak from 1971 to 2000. It includes the logo's design, color variations, clear space, trademark circle, typography options, and color details for Heritage Blue and Red versions.
Digital illustration of an Amtrak train locomotive on a blue background.
Diagram illustrating the logo and paint scheme specifications for Amtrak's Travelmark logo, including variations, color palette, and design elements.