FACEBOOK JOURNALISM PROJECT

A collage of various digital screens displaying Facebook Journalism Project content, including articles, reports, social media posts, and a seminar with an audience, all related to journalism, social media strategies, and digital media.

Meta
Web, Video, Animation Assets, Code & Theory
2019

Art Director, Visual Design

GOAL: FJP sought to educate, demonstrate and introduce journalists, newsrooms and media organizations to tools available to them on the facebook platform.

MARQUEE INSTRUCTURAL CONTENT

  • Code & Theory became the partner to architect an immersive central hub for reporters, with bold imagery, inventive features and a strong editorial slant.

  • Highlighting news outlets that transitioned from digital struggles to industry-recognized success through the program's tools and access. Each case study demonstrated how outlets such as Mundo Hispanico, The Pulitzer Foundation, The Philadelphia Inquirer, and The Lenfest Institute utilized Facebook tools to better reach existing audiences.

  • UX/UI animations integrated into case study videos to visually explain platform interactions and and user flows.

  • Designed for flexible use across the platform, modules enabled quick recaps of key learnings from case studies and playbooks to be constructed by journalists and publishers.

Blue background infographic showing that the cost per subscription has remained less than 33% of the lifetime customer value, with a circular chart in the center featuring a dollar sign.
A blue background slide with the text 'Cost per subscription has remained less than 33% of the lifetime customer value' and a visual of three dollar signs with decreasing sizes.

Website: Modular Infographic System

Digital Tools to inspire.

Blue infographic with white text titled 'Lorem Ipsum'. Contains three sections labeled ITEM A, ITEM B, and ITEM C, with brief statistics in each section.
Blue infographic with white and dark blue text displaying three points with headings and descriptions, titled 'Lorem Ipsum'.
Blue informational slide with white text and three labeled sections: ITEM A, ITEM B, ITEM C, containing statistical information about digital subscriptions.
Graphic showing a bar chart with four bars increasing in height, representing growth. Below the chart, large text states '20%'. Underneath, smaller text reads 'increase in unique readers across the website and app'. The background is blue.
Facebook logo with white text on a blue background.

Iterative design modules created to provide publishers on the platform an array of ways to retain visual interest and communicate value added.

An infographic with blue and white background displaying statistics on digital subscriptions and user engagement. It includes text about the value of subscriptions, a quote from Louis Dreyfus, and graphical elements like dollar signs, a bar chart, and circular icons.
Graphic showing a 20% increase in digital subscriptions in 2018 with an upward arrow.
Blue infographic with white and gold dollar icons, stating 'Cost per subscription has remained less than 33% of the lifetime customer value'.
Graphic indicating a 20% increase in digital subscriptions in 2018, with a bar chart on a blue background.
An infographic with quotes and statistics about digital subscriptions and reader engagement. The top section features a quote from Louis Dreyfus, Group Le Monde CEO, praising tech companies' efforts to help publishers find new business models. The lower section displays three statistics: a blue box indicating that the cost per subscription remains less than 33% of lifetime customer value, an orange box showing a 30% increase in unique readers across website and app, and a green box highlighting a 20% growth in digital subscriptions in 2018.
Infographic showing a 20% increase in digital subscriptions in 2018, with additional data on subscription value and web traffic growth.

CASE STUDY VIDEOS

Mundo Hispánico

Based in Atlanta, the media company Mundo Hispánico serves its diverse, Spanish-language audience through a growing programming slate of Facebook Live series tailored to audience needs.

Uncovering the Impact of Local Journalism in Rural Communities

Seeing a need to bring quality local journalism to so-called news deserts in rural America–such as the crisis facing Wisconsin dairy farmers–the Pulitzer Center has underwritten important stories in partnership with the Facebook Journalism Project.

A webpage screenshot with a case study storyboard. It includes images and text, such as a silhouette of a person's head, a pie chart with placeholder text, photographs of various scenes including a person in silhouette, a woman smiling, and an industrial setting with metal racks. The layout consists of numbered sections with descriptions and visual elements.
Presentation slides discussing Facebook Journalism Project and The Pulitzer Center supporting local journalism in underserved communities and industries, including images of a tractor and quotation marks.
Photos of a dairy farm including cows, farm workers, an open barn, a farm sign saying 'Save Our Local Dairy Farms', and a fenced pasture.

The Lenfest Institute

Jim Friedlich: Three Lessons For Managing A Newsroom Through Digital Transformation

ReachPLC

How Reach PLC, a group publisher of local news sites, learned to leverage their readers for news sites in the United Kingdom.

Local Publisher and Community Change Philadelphia Policy

After the Philadelphia Inquirer published a multi-part series on lead poisoning in the city’s poorest neighborhoods readers responded by creating a Facebook Group around the topic that quickly evolved into a centralized dialogue that assisted further coverage, and eventually led to larger policy reform.

BRAND ANIMATIONS