GUITARLEY’S

Custom guitars and repairs
Logo and branding

A man working at a cluttered workbench in a workshop or repair shop, with various tools and organized supplies on the wall behind him.
Abstract line art with semi-circular and curved lines in gold on a white background.

Guitarley’s is a storefront owned and operated by luthier Sean Farley in Williamsport, Pennsylvania. Guitarley’s brings musicians and hobbyists one step closer through the ability to create a one-of-a-kind guitar with a wood of choice, a custom body shape and more.

LOGO

The Guitarley’s Stamp

Hand-lettered logo mark with accompanying frame informed by the shape of the guitar. Created with notable marks like Fender, Gibson, Epiphone, and Marshall in mind.

The Infinity G Accent

The Infinity G is an accent mark that accompanies the Guitarley’s Stamp. Used as the symbolic representation of Sean Farley’s spirit, it never appears alone, but isplayfully and subtly seen on chosen branding components, as without Sean, Guitarley’s is not possible.

The 10 Year Mark

Created by The Graphic Hive in Williamsport, PA, local printer was able to emulate the infinity G accent with this celebratory mark used on merch and other materials to acknowledge a decade of Guitarley’s.

Close-up of weathered, textured gray wood with natural grain patterns and knots.
Close-up view of the headstock of a guitar with tuning pegs and strings, featuring a carved wood design and an inscription on a dark background.
A person with white hair is creating a sign on a glass window for a business called 'utarled,' which specializes in custom guitars.
Close-up of a clock with the TaylorG logo on a textured background, showing the time as approximately 4:20.
Collection of branding and stationery materials for Guitarleys, including a white envelope with a black flap, a printed letter with logo and contact info, a smartphone with a branded app, two pens, two black business cards with gold text, and a black notebook with gold and white logo and a brown elastic strap, all arranged on a white surface with soft shadows.
Black T-shirt with white and gold logo reading "Guitarley's Custom Guitars and Repairs" on the front and a small stylized emblem on the back.
Logo for Gutarley's, a custom guitar and repair shop, featuring black background with white and gold text and decorative elements.
Stylized black and gold thistle flower with intricate line details.
Stylized black and gold line art of a needle and thread intertwined with a triangular pattern.
Collection of guitar accessories including a pair of black gloves with gold logo, a gray drawstring bag with logo, a black cap with logo, a pack of guitar strings, and a small wooden box tied with string.
Black business cards for Guitarlys, a custom guitars and repairs shop, with white and gold text. One card displays the business name and logo; the other shows contact information and owner details.
A man with a beard and curly hair smiling with his arms crossed in front of a wall of electric guitars in a music store or studio.

FOR THE CAUSE

With logo and help from the Graphic Hive, Sean Farley has created t-shirts, hats, masks, sweatshirts, a physical brand for guitars, calendars and more for local community outreach and fundraising for music programs.

Close-up of a person wearing a black hoodie with a Guitarley's logo on the front and sleeve, with drawstrings hanging down.
A man with a beard wearing a black baseball cap and a black shirt with a guitar-related logo, sitting in front of a decorated Christmas tree with ornaments and lights.
Three men wearing different colored T-shirts with the same white logo design that reads "Gutarley's Guitars and Repairs" and a graphic element, positioned against a plain background, with a banner at the top for The Graphic Hive.
Close-up of a guitar headstock with a logo and five tuning peg holes.
Certificate of Appreciation from Uptown Music Collective awarded to Guitarley's for the 2018-2019 school year, featuring gold seal and signature on textured paper.
Person playing an electric guitar outdoors near a lake with trees and hills in the background.
2019 calendar for Guitar's and Repairs with a photo of two men, one with curly hair and a beard, and a speech bubble that reads, "Don't feel robbed! Get your 2019 Guitar's Calendars!!! Love, Fary & Hany." The calendar features images of guitars for e
A young man modeling a dark gray zip-up hoodie with a small white logo on the front and a large logo on the back, both featuring the brand name Guitarley's. The man is shown smiling facing forward and wearing the hoodie with dark plaid pants against
Sign for Stargayle Custom Guitars and Repairs illuminated at night, with colorful string lights overhead.