HungerZero

Logo, Branding Directions
Food Resource Action Center, Good Grit
2024

Designer

DIRECTION 1

Graphic design with large geometric shapes in blue, white, and black, with the text 'HUNGER ZERO' in bold letters.
Display of various fresh vegetables in a grocery store, including bell peppers, zucchini, cucumbers, eggplants, and garlic, with the text 'HUNGER ZERO' overlaid.
Blue background with white text saying, 'Bold steps toward a nation free of hunger.' The Hunger Zero logo is at the bottom in dark blue.
Table setting with two white plates on orange woven placemats, a glass of water, and silverware on a black table, with overlaid text 'Food Research & Action' and a blue vertical banner with the word 'HUNGERZONE'.
Logo with the word 'GODD' in stylized blue letters above the phrase 'Strengthening federal nutrition programs' in white text on a dark blue semi-circle background.
A logo with the words 'HUNGER ZERO' inside a stylized blue heart shape, emphasizing the goal of ending hunger.
Repeated text pattern with the words 'HUNGER ZERO' in alternating shades of blue and black, arranged in a grid format. Circular shapes are integrated into some of the letters.
Blue poster with white text that says, 'Helping reduce poverty & other root causes of hunger.' and a logo that reads 'HUNGER ZERO' at the bottom.
Stylized logo with the word 'HUZO' in large white letters against a blue background, with a dark blue semi-circle at the bottom.
An infographic titled "HUNGER ZERO" displaying various sections with text, graphics, and images, including a woman and child eating, a market scene with produce, and data visualizations about hunger.
Sample text demonstrating different font styles and sizes, including light, normal, medium, semi-bold, bold, and black, with a title reading 'Figtree Black' and additional text about hunger and food insecurity in America.
A color palette chart showing primary and secondary colors, combined dark tones, and variety with ground options, with circular swatches in various colors and configurations.
A sequence showing different font adjustments of the phrase 'HUNGER ZERO', with crossing out and variation in font styles, emphasizing the phrase in a graphic design context.
Diagram showing various adjustments for the letter 'O' in logo stack, related to hunger zero, including different font styles and color variations.

DIRECTION 2

Graphic design with three yellow-green horizontal bars and the words 'hunger zero' in white and black text on a dark background.
Two children eating dinner at a table with plates of food, in a room with large windows showing trees outside.
The image features the words "hunger zero" with "hunger" in white and "zero" in lime green, against a background of a gradient from blue on the left to green on the right, with subtle concentric circles.
A presentation slide with the title 'Strengthening federal nutrition programs' in blue text and the word 'hunger zero' at the bottom. The slide has a white background with a green semi-circle in the top right corner.
Blue background with the word 'hunger' in white and 'zero' in bright green.
Display of fresh vegetables including lettuce, red and yellow bell peppers, cucumbers, zucchini, garlic, and other greens at a grocery store with a sign that reads "hunger zero."

DIRECTION 3

Comparison of the Hunger Zero logo on a light background and a dark background.
Four colored quadrants containing logos with the words 'HUNGER ZERO' and the letters 'HZ' inside a circle, in black font. Top left beige, top right yellow, bottom left light blue, bottom right light green.
Grocery store produce section with apples and oranges on shelves and a text overlay reading 'Strengthening federal nutrition programs'.
A quote card from Hunger Zero over a colorful vegetable market background, with the quote reading 'Bold steps toward a nation free of hunger'.
Pattern of green boxes with the words "HUNGER ZERO" in bold, with the central box highlighted in black.
Fresh vegetables including tomatoes, purple cauliflower, Brussels sprouts, carrots, and other produce at a market.
Multiple black and light blue rectangular stickers with the words 'HUNGER ZERO' arranged in a grid on a light blue background.
Table setting with two white plates on orange woven placemats, a fork and knife, and a glass of water on a dark surface.