Assorted fresh vegetables and colorful flowers with carrots, tomatoes, squash, leafy greens, and chrysanthemums.

LIBBY’S VEGETABLES

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Design system presentation
Social Content, Ketchum
2022

Associate Creative Director, Art
Designer

GOAL: Create a system of graphic templates for 1 month that could flex and work for the social team posting recipes for Libby’s audience of followers.

Aerial view of a lush green agricultural field with rows of crops, overlaid with white text promoting Libby's vegetables and innovation.
Hand holding freshly harvested carrots with greens in a garden. Text overlay says "Vegetables free of added salt."
A plate of diced carrots with a package of Libby's Diced Carrots in the center, featuring text that says convenient single-serve, microwavable vegetable cups.
Background of fresh carrots and a can of Libby's sliced carrots with the text "BPA free(*) cans" overlaid.
A close-up image of a skillet filled with cooked taco pasta, consisting of rotini pasta, ground beef, black beans, corn, tomatoes, and chopped green herbs. The image has a red background with the words "One-Pan Taco Pasta" written on it and a white h
Plated tilapia fish with lemon slices, corn, and cooked carrots on a striped cloth. Text overlay reads '5-Ingredient Garlic Parm Tilapia' with a "Happy Mother's Day!" message with a heart.
A bowl of cooked fried rice garnished with chopped green onions and a drizzle of red sauce, placed on a cloth with a green border that has the text 'Easy Fried Rice' and a heart-shaped sticker with the words 'Happy Mother's Day'.
A colorful comic book style poster with the text "Be a School Lunch Hero!" and images of Libby's canned vegetables: sweet corn, green beans, and sweet peas.
Close-up of a bowl of Southern Spicy Corn Cups with corn, tomatoes, green onions, and cilantro, garnished with sliced jalapeños. The background includes a second similar bowl, and the image has a yellow overlay with red text celebrating National BBQ
Close-up of a red velvet cupcake with a bright red color and a printed cherry and leaf illustration on top. The cupcake is partially cut open, showing a fluffy interior. There is a handwritten 'A+' on the background surface.
A package of sweet corn frozen pops with one piece of corn on the cob in the background on a white tray.
A bowl of mixed carrot, beet, and leafy salad with crumbled cheese and pistach nuts
Close-up of a colorful vegetable medley including carrots, corn, peas, and diced vegetables, prepared in foil pack for Memorial Day.
Close-up of fresh green string beans with text overlay 'Week One' and labels indicating the content is part of may editorial social content by Libby's Vegetables and Ketchum.
A promotional page highlighting Libby's vegetables, featuring images of carrots, diced carrots, and a person holding freshly harvested carrots. The text emphasizes innovation, non-salted vegetables, BPA-free cans, and microwaveable vegetable cups.
A red velvet cupcake with a bite taken out, decorated to look like an apple with a green leaf and brown stem, and A+ written next to it.
A Mother's Day recipe card featuring three dishes: a lemon herb tilapia fish with lemon wedges and herbs on a plate, a pan of spicy pasta with vegetables, and a bowl of fried rice with vegetables, garnished with a heart-shaped 'Happy Mother's Day' no
A Mother's Day food guide featuring easy fried rice, one-pan taco pasta, and garlic parm tilapia, with visual details of each dish and festive graphics.
A Mother's Day social media post with colorful sections featuring fried rice, taco pasta, and fish dishes, along with a message about celebrating mothers with home-cooked meals, and links for more information.
Close-up photo of fresh yellow potatoes with text overlay 'Week Two'
Page titled 'The Journey From Farm to Can' with three sections: a family eating outdoors, a pile of green beans and potatoes, and a close-up of green leaves and a vine. The text emphasizes quality, teamwork, and sustainability in vegetable production
A graphic celebrating National BBQ Day featuring two dishes: Southern Spicy Corn Cups and Old Fashioned Potato Salad, with text in yellow and red on a gray background.
A promotion for National BBQ Day on May 16th, with images of potato salad and spicy southern corn cups, promoting celebration with picnic-worthy sides.
Close-up of fresh orange carrots with green stems. Overlaid text reads 'Week Three'.
A colorful comic-style graphic with the phrase "Be a School Lunch Hero!" and images of packaged vegetables including sweet corn, green beans, and sweet peas, with bright backgrounds in blue, orange, green, and red.
Advertisement encouraging children to be school lunch heroes by choosing Libby's vegetable cups, with colorful backgrounds and images of vegetable packages.
A colorful carrot and beet salad with mixed greens, cherry tomatoes, shredded carrots, sliced beets, crumbled cheese, and nuts in a white bowl, framed with a green border.
A close-up photo of leafy vegetables with red and green leaves. Overlaid with white text reading 'Week Four' and a header that says 'May Editorial Social Content'.
A food tray with turkey sandwich rolls, an apple, and green beans on the left, and a tray with apple slices, mixed vegetables, a turkey sandwich, and cookies on the right.
Bunches of yellow corn on the cob with some partially husked, laid out in a display. Overlaid text reads 'Week Five' with a header 'May Editorial Social Content' and footer 'Libby's Vegetables x Ketchum'.
A recipe page showing a photo of sweet corn frozen pops in small cups, a whole ear of corn, and popcorn kernels. The page has a bright orange banner with the text 'Sweet Corn Frozen Pops' and includes recipe details and a web link.