PERKSY

A graphic design featuring two overlapping rectangular cards. The larger white card reads 'Defining the future of feedback.' The smaller yellow card overlays the bottom right corner of the white card, stating 'Demonstrating how saying what you want on Perksy can have a direct impact on what brands make and do,' with a small eye illustration at the bottom.
A black logo consisting of a circle containing a diagonal line and partial circle with stylized letters 'B' and 'C' on a light purple background.

Gen Z Survey App
Branding, Droga5
2019

Designer

Perksy came to us to help them define their unique position in the industry. With its primarily Millennial and Gen-Z users in mind, we created an expressive brand identity that introduces a voice that is cheeky and irreverent, yet also raw and honest. At the identity’s core is a visual toolkit that can emotionally react to anything and everything.

Diagram showing the composition of a perky, with an arrow pointing to the top labeled 'Perky is made up of'
Graphic with mixed-cutout text saying "say what you want." with a yellow and black brand logo at the top left and a green and black confused face icon at the bottom right. An annotation points to the text with a red arrow and says "brand purpose."

We championed an expressive “P.moji” in the brand’s logomark. Inspired by the tactility of pasting stickers, we further developed a system where every visual element can be stacked to create digital and physical moments that tell the unique stories behind every users.

Three colorful social media graphics promoting Perksy, a sneaker and streetwear brand. The first graphic features a person in black with a sneaker image, asking 'Cop or drop?' with the message 'you could've just asked us.' The second shows a woman with long blonde hair and playful stickers, with the Perksy logo. The third contains playful stickers and text, 'PERKS ON PERKS ON PERKS,' with the Perksy logo.
Street billboard displaying colorful posters for Perksy advertising mobile app and online engagement, featuring photos of young people with emojis and text.
A digital billboard in a subway station displaying an advertisement for Perksy. The ad shows a person standing on a running track, wearing black pants and black-and-white sneakers, with green steam near their feet. The text on the ad reads: "Want feedback on your shoes? You could ask your mom or, you could’ve just asked us."
Screenshot of the Perksy website homepage, featuring a black background with white text saying 'The app that pays you to play.' and images of a smartphone with Sticker questions, reward icons, and download links.
Close-up of an iPhone screen showing various app icons, including Photos, Perksy, Camera, and others, with a black phone frame and a gray background.
A collage of eight colorful posters with photos and illustrations, featuring young people, text, and stickers about various themes like perks, vibes, snacks, and fashion.
Open book displaying a color palette with various color names and hex codes, including off-white, light mushroom, dark mushroom, off-black, thistle, tan, pink, sky, navy, vermillion, moss, and lemon, on a blue background.
A black and white document titled 'Stack of Contents' with a numbered list of topics, including 'Our DNA', 'Core Elements', 'Dynamic Elements', 'Stacking 'em Togeth', 'Digital Applications', 'Motion Design', and 'other Applications'. The black page h
Open brand guideline book displaying a stratified diagram of communication design elements, including branding, messaging, typography, primary content, supporting content, and neutral background, with visual examples for each stage.
Instagram profile page displayed on a phone with the username getperksy, showing 52 posts, 4,564 followers, and 420 following. The profile promotes a rewards app with a caption encouraging users to start earning rewards from top brands. The feed cont

IDENTITY

  • Cut paper scans and textures

  • Layered doodles and emotive stickers

  • The central pillar of perksy functionality— stacks are shown in layout and UI.

A quiz card from Perksy showing a picture of two young men, one standing in a basketball jersey and the other sitting with a basketball, with the text "100 you could've just asked us" and two options: "a. ball mondays" and "b. ball is life."
Sticker with phone and social media icons, heart, and the word 'VIBES' in colorful letters.
Close-up of a camera lens
Collection of sleep and energy-themed stickers including a sleeping face with Z's, a yellow lightning bolt, and a half-sharpened red pencil.
A smiling face emoji with a wink, drawn in black and white.
Collage of torn paper with various colorful patterns and designs, including stripes, grid, smiley faces, and a sticker that says 'VIBES' on black background.
Three small clear plastic bags filled with colorful peel-and-stick cartoon-style stickers, featuring emojis, letters, and symbols.
Three graphic design cards featuring bold text and colorful elements. The first card says "Hello, this is Larseit" with a red circle labeled "Main." The second card has the words "HELLO THIS IS LARSEIT" in black text on white backgrounds, attached with a yellow paperclip labeled "Comics" on a blue background. The third card displays multiple colorful letters spelling "LARSEIT" in a repeated pattern, with a green starburst sticker at the bottom right corner.
Collection of advertising materials for Perksy featuring the company's logo, color palette, and example advertisements displayed on billboards, a subway station sign, and a neon sign against a brick wall. The logo is a smiling face with a rounded shape and the brand name in black text with a yellow background for the icon. The advertisements showcase vibrant colors and bold text.
Cloth-covered laptop decorated with various colorful stickers, including the Supreme logo, Palace triangle logo, Apple logo, and other playful designs.
A white tote bag with a black smiley face that is tilted and makes a slight winking expression, on a black background. The bag has yellow handles and two small colorful patches with a letter P and the number 100 at the bottom right.

PROCESS PIECES

Split colorful collage featuring young man with long hair in casual clothing on the left and young man with short hair in a black turtleneck on the right, with playful text, doodles, and sneakers.
Collage with fashion photos, drinks with bananas, and abstract shapes and colors, including pink, blue, green, and black elements.
Bright, playful collage featuring two separate panels with the word "PREDIETY" on the left. The left panel has a blue background, and the right panel has a red background. Both panels contain chaotic, doodle-like line art with smiley and sad face ico
Colorful and black-and-white typographic design of the word "PERKSY" in layered and stacked styles.
Comparison of the logos for 'Perksy' in different styles, including bold black text, colorful 3D effect, and outlined designs in pink, yellow, green, and multicolor variations.
Side-by-side images of abstract art, with the left image featuring black and white, brushstroke-like patterns in geometric arrangements, and the right image displaying colorful, curved, wave-like shapes in red, yellow, green, blue, pink, black, and g
Two colorful patterned rectangles side by side. The left rectangle has a green background with black curved shapes scattered across it. The right rectangle has a yellow background with black diagonal lines and dashes randomly arranged.
Three rectangular objects with vibrant, patterned designs placed side by side. The first has a pink and black abstract leopard print, the second is yellow with black curved lines, and the third features a black and white checkerboard border with a pl
Colorful Instagram story template with the background pattern of blue and orange text reading 'STACKS' and orange crumpled paper texture. On the left, a pink rectangular box contains a photo of two young women smiling, with caption text overlay in bl
Smartphone screen displaying a walking game with a cartoon foot and shoe, an option to start now, points earning, and an expiration timer, placed on a striped green and white surface.
Minimalist face with two eyes and a straight mouth, black outline on a light background.