IDEO

Colorful card game on a yellow surface, with illustrated character cards, question cards, game tokens, and a purple fabric case, all related to humorous and satirical themes.

The National Campaign to Prevent Teen and Unplanned Pregnancy, Innovation Next
Sex Education Prototype, ISL
2017

Designer, Illustrator

GOAL: Using a sex-positive lens, design a prototype to educate and empower college-aged teens, helping prevent unplanned pregnancies during a pivotal time in their lives.

Concept

Open board game box with colorful illustrations and game pieces on a yellow background

The It Kit helps newly autonomous young women to be prepared for any sexual situations they would want to engage in.

COMPONENTS

  • A subscription kit filled with safe-sex products, educational information, and conversational prompts/games to homes of teens.

  • The materials included in the kit evolve over time based on the user’s age and preferences.

  • A chatbot powered by AI that teens can anonymously communicate with via text message to get the answers and resources they need without barriers.

  • An optional parent integration to facilitate open, informed conversations between parents and teens.

PROCESS

IDEO Workshop

Lego Prototype

  • Concepted and created at the Innovation Next workshop by Maggie Winters and Margot Mausner

Informed Design

Audience Testing Sample

  • Emulating Birchbox, this paper prototype included stylistic components of materials that would then be tested with audiences while evolving the product.

Form and Function

Cardboard Prototype

  • Consideration of size and form, this cardboard rendition included scrappily created materials for what would be included.

Person holding pink and purple cards with illustrations and text about consent, in an open kit box with comic-themed illustrations.
Multiple blue and yellow QR code cards arranged in a grid pattern on a yellow background.
Various colorful cards and notes on a yellow background, including a prominent pink card with black text reading 'COME PREPARED' and a website URL, surrounded by other cards with different colors and text.
A spread of colorful animal-themed playing cards fanned out on a red surface, featuring illustrations of a crown, a carrot, and a milk carton along with text and numbers.
  • Colorful playing cards with humorous questions about health and relationships.

    Card deck

    A custom-designed deck of cards, with each suit representing a distinct category of frequently asked questions: sex, body, STIs, and birth control. Each card featured a question on the back and a corresponding answer on the front, allowing the deck to function both as a traditional game and an engaging educational tool.

  • Person holding colorful buttons with various designs against a red background.

    Buttons and stickers

    Icons illustrated by Maggie Famiglietti

  • Woman wearing a black and white polka dot dress holding a DIY Dental Dam instruction sign against a yellow background.

    Tools and protection

    The It Kit included male condoms as well as a DIY tutorial for how to make a dental dam for safe oral play.

Person with short hair wearing a yellow shirt holding a business card in front of their face, smiling, against a red background.

The Innovation Next process was conducted by Margot Mausner, Julian Gindi, and Maggie Winters.

Margot Mausner — Content Writing and Strategy, Prototype Inception

Maggie Winters — Art Direction, Prototype Creation

Maggie Famiglietti — Logo + Icon Design

Zach Saale — Physical Box Creation