VOW FOR GIRLS

A digital illustration of a hand with an extended middle finger, over a pink and blue swirling background, with bold white text reading 'WOW' and smaller black text saying 'Do You'.

Non-profit Organization
Social Campaign, WRTHY
2020

Associate Creative Director, Art
Designer

GOAL: In recognition of International Day of the Girl launch the #VowForGirls social campaign with a video that brings together 13 leading activists across issues–from racial justice and immigration to youth rights–to raise awareness and funds for programs providing critical resources to girls at risk of child marriage.

A woman with curly hair making a waving gesture, positioned in front of a colorful, illustrated background with the words 'To Inspire' and 'Help'.

Take the Vow.

Every year 12 Million girls are married before they turn 18. That’s one girl married every 3 seconds. Child marriage robs girls of their basic human rights to health, education, and safety, which puts them at greater risk of violence and poverty.

Vow For Girls, an anti-child marriage non-profit organization, wants to end that tragic domino effect.

A woman with short, dark hair holding a sign that says "Guide her" in pink and red letters. The background is pink with white line drawings of clouds, hearts, and plants.
VOW logo with the phrase 'to end child marriage' underneath, representing an organization focused on ending child marriage.

SOCIAL GRAPHICS

Three iPhones displaying social media and fundraising content. The first shows an Instagram profile of Danielle Coke with photos and followers. The second shows a GoFundMe page for #VowForGirls raising $1480 of $2000. The third shows a donation of $20 made to the same fundraiser.
Illustration of a hand raised with the text 'Raise Your Hand' and instructions 'Step One: Take the Vow' on a pink and blue background with doodles.
Colorful graphic promoting taking selfies, featuring a hand holding a smartphone with a yellow screen, surrounded by abstract shapes and text that reads 'How to Take The Vow Step Two: Take a Selfie'.
Social media advice graphic showing a woman smiling and holding up a peace sign, with step three: share on social and hashtag #WowForGirls.
Cover art for International Day of the Girl featuring a group of young girls sitting in a room, with the World Without Child Marriage organization logo in the top right corner.
A woman in a yellow shirt standing in front of a blue background with social media graphics and the hashtag #YouForGirls.
Colorful graphic with overlapping images of women, one with long dark hair and a serious expression, the other wearing a headscarf and smiling, surrounded by abstract shapes and the words 'Own Water Workshop' in bold colorful letters.

“If you care about justice, you should care about girls. […] We want girls to grow up in a world that values them, where they are free from the injustice and harm caused by early marriage.”

— Darren Walker, President of the Ford Foundation, Co-Founder of VOW

A young girl with short hair and a serious expression, framed by a pink shield symbol, is surrounded by colorful illustrations like a mushroom and flowers, with the hashtag #WOWforGirls and the quote 'Boys are not oxygen. Girls can live without them.
Pink and blue background with motivational quote about childhood and girl empowerment, attributed to Hope N. from Uganda, with doodles of a heart, star, and crayon.
Pink background with abstract colorful shapes and the VAW to end child marriage logo, featuring a message about Nansamba's participation in a local organization supporting girls' rights and future opportunities.
Group of eight girls in school uniforms standing together in a classroom, smiling and with arms around each other's shoulders.
Text states that 80% of organizations supported by VOW in Uganda are seeing an increase in child marriage due to COVID-19, with rates expected to grow.
A woman and two girls in school uniforms standing outside a wooden building, smiling. The woman is wearing a blue T-shirt with the words 'Ending Child Marriage' printed on it. The background includes posters and a group of children inside the buildin
A young girl with brown skin, wearing a black shirt and gold earrings, stands in front of a beige background. The image includes a quote that reads, 'I like math, no matter how difficult it is. I enjoy solving problems,' attributed to Arianna from th
A quote about marriage and working towards solutions, attributed to Arianna from the Dominican Republic, displayed on a colorful background with doodle-style icons and a VOW to End Child Marriage logo.

CELEBRITY TRACTION

A person with glasses and ponytail, making a peace sign with their hand, looking directly at the camera.
A young woman raising her right hand in a respectful gesture inside a well-lit indoor space with large windows and a metallic ceiling.
Richard Branson raising his hand in a selfie, inside a bright room with large windows and wooden ceiling.
A woman smiling and waving in a selfie. She has black hair, light skin, and a floral tattoo on her shoulder.
A screenshot of a social media post with a pink video thumbnail and a call to action for supporting girl child marriages, with text urging users to post photos with their hand raised and to share to raise funds for girls.
A digital illustration of a woman with short hair wearing a yellow shirt, surrounded by pastel-colored drawings of stars, clouds, and a face mask, with the phrases "Due to the" and "#NoForCiA's" and a logo for "WCV" to end child marriage.

Refinery29

Here’s How To Use A Social Media Photo To Do Some Good Today

Medium

Uniting Youth Advocates to End Child Marriage

CISION

VOW To End Child Marriage Launches "Take the #VowForGirls" Campaign

Partner, Copywriter: Adam Lichtenstein
Creative Director: Lew Willig

Producer: Allison Howell
Production: ParallelTeeth