VOYAGER

Digital illustration with stacks of gold coins and green dollar signs on a purple and pink gradient background.

Crypto Agency Broker
Social Content, Ketchum
2021

Associate Creative Director, Art
Designer

GOAL: Bring crypto to the real world by taking the complexity and “cryptic” nature out of it for an everyday investor.

The Opportunity

In 2021, Voyager sought to bring crypto-curious fans into the fold by speaking with them, not at them. Self-aware insights from a sentient brand.

Using bright colors, textures, public domain graphic databases, scanned textures and photos, I proposed tapping into the counter-culture absurdist-leaning aesthetic of crypto communications that existed already. Breaking the grid/breaking traditional type systems and layouts was at the forefront of expressing digital defiance.

Book cover titled 'VOYAGER' by Ketchum, featuring a digital image of a hand with purple nails holding a glowing coin with a Bitcoin symbol, set against a dark background.
A table describing the roles of different social media channels, including Twitter, Instagram, and Facebook, their audiences, characteristics, and opportunities for quick wins.
Slide showing colorful artwork and posters related to counterculture on social media, featuring vibrant graphics, abstract designs, and event details.
Slide titled 'The Brief: Blow The Grid Up' with the date DECEMBER 2021, and small text 'Ketchup' and 'VOYAGER / Onboarding' at the bottom left, and a faint large abstract graphic in the background.
Instagram profile page of Voyager, a crypto brand, with an avatar logo, follower and post counts, and several post previews about privacy practices, crypto assets, and the VGX token, set against a white background with a date of October 2021 in the c
Digital collage of six images showcasing Instagram content, including food, animals, memes, environmental activism, still life, and a person holding a reusable cup.
Page from a presentation or report discussing social media behavior, including sections titled 'What We See,' 'Users at Present,' and descriptions of Instagram and Facebook-related terms and trends.
A webpage layout with a man wearing a white T-shirt that says space center Houston, a black cap, on the right side. The left side has text about memes and culture, and the right side features a social media profile for fuckjerry with posts and follow
A slide with the question, "How does humankind get its point across in 2021?" and the date October 2021 in the top right corner.
A presentation slide with a black background features a large white text in the center reading "MEMES." Small text at the top right indicates October 2021. Small text at the bottom left reads "Ketchum," and bottom center reads "VOYAGER / Instagram."
A magazine page discussing memes and social media interactions, featuring a text conversation with a therapist and a photo of a man sitting on a couch.
A slide with a black background displaying a quote about human brain and visual platform for inspiration, escape, and amusement, dated October 2021.
Memes of three people on a busy street with labels: The woman in front labeled "LITERALLY ANYTHING ELSE," the man in the middle labeled "HUMANS," and the woman behind him labeled "A WELL-PLANNED, CURATED BRAND POST."
A woman with black hair speaking on an antique telephone, with a focused expression, in a setting with a green plant in the background.
A magazine page from October 2021 titled "Look & Feel" featuring images and descriptions related to memes, digital culture, and user interface design, including a meme with Drake, a scene from a movie with an elderly man, and a comparison of fonts Ar
Slide titled 'Our Filters' with a list of questions about content creation, branding, accessibility, and cultural relevance, dated October 2021.
A futuristic digital artwork promoting entry into the crypto universe, featuring a woman with cybernetic enhancements, neon colors, and space elements, with the text 'Enter the Cryptoverse' in bold yellow letters.
Digital illustration of various cryptocurrency symbols floating in space with a dark starry background, featuring the Bitcoin logo prominently in the center.
Two Instagram posts side by side, each featuring a person with humorous captions about crypto. The left post shows a man in a space suit with thumbs up, captioned "This guy gets crypto exactly." The right post shows a woman with a handbag and short h
Side-by-side screenshots of Instagram posts. The left post shows a man in a suit sitting on a stool, holding a microphone, with humorous text about discussing cryptocurrency podcasts. The right post features a colorful outline of a human body with la
Collage of various pop culture characters, celebrities, animals, and animated figures with the text 'Counter-Counter Culture' in bold black letters across the center.
Screenshots of Instagram posts showing a colorful virtual game stage with references to cryptocurrency icons such as Bitcoin, Ethereum, and others, themed around the game Squid Games.
Two side-by-side Instagram posts; the left shows a hand reaching for buttons labeled 'Buy' and 'Sell' with a man below, the right shows a man holding a piece of wood with a logo on it, looking at it closely.
Slide with blue background titled 'That Crypto Guy You Know,' dated October 2021, from a presentation by Ketchum, shared on VOYAGER's Instagram.
A screenshot of an Instagram post featuring a smiling man with a beard in a light blue shirt. The text overlay on the image says, 'Hi, it's me.'
A man with a beard and gray hair, wearing a light blue shirt, smiling in a close-up photo. The same photo appears in two Instagram post mockups on a white background. The left Instagram post mentions dropping social security numbers for a prize, and
Slide with blue background titled 'Extensions' and small text in the top right corner reading 'October 2021'.
Overlay of different variations of the word 'shutterstock' with a watermark that says 'shutterstock' in light gray, and two prominently highlighted versions in blue, one in lowercase 'shudderstock' and one in bold and lowercase 'shutterstnk'.
A webpage showing a crypto meme generator with an image of a person washing a high-end sports car in a parking lot. The webpage has text boxes for top and bottom text and options to add or draw images, with a blue generate button.
A digital graphic with a blue grid pattern and a glowing 3D shape in the center, overlaid by bold yellow text reading 'THE GRID'.
A social media profile page for 'investvoyager' showing posts and icons related to cryptocurrency, including images of a man holding a crypto coin, a toy car with the word 'Voyager', a man with a dog, a cartoon figure, and various graphics with crypt
Screenshots of a webpage titled 'The Grid' from October 2021, featuring various digital images, memes, and graphical content related to cryptocurrencies, gaming, and internet culture, with colorful icons at the top and a black background on the left

Something Cryptic:
Mavericks Partnership Announcement

Graphic design featuring the words "Our Love, New Game Plan" over an abstract background with geometric and spiral patterns, and a faint swimming athlete in the background.
Colorful television test pattern with vertical color bars and overlay text about cryptocurrency.
Graphic design with the text 'The Best Crossword Lovers are the ones you don’t see coming.' and illustrations of blue and purple sports balls.
A man holding a microphone and speaking, wearing a Dallas Mavericks shirt, with a quote about innovation and cryptocurrencies on a dark background.
Graphic image with stylized pig outline combined with a globe, the words "CALL" and "BANK" with a torn effect in the middle, using black, white, blue, and teal colors.
A quote by Warren Buffett about investing, overlaid on a dark background with a person wearing glasses faintly visible, and the words
Comparison of two Facebook teaser posts about a cryptic post. The left post has a dark blue background with white, blue, and black text, while the right post has a multicolored, distorted television screen effect with black, white, yellow, green, pur
Comparison of two social media teaser posts for VOYAGER. The left post has a dark blue background with large white text saying 'GOOD NEWS!' and a black banner across it that says 'WE HAVE TO TELL YOU LATER.' The right post has a similar layout with a
Facebook teaser post from Voyager with a blue and purple graphic and the text 'You won't believe what we can't tell you about yet' and a tweet from Voyager requesting to send news.
Two Instagram teaser images from VOYAGER on a white background, featuring bold, graphic text and illustrations. The left image has a blue background with black, white, and blue text and football graphics, stating, 'THE BEST CROSS OVER are the ones yo
Instagram teaser post from investvoyager announcing upcoming changes, with a graphic that includes a stylized lion's head and the words "CALL THE BANK."
Two Instagram teaser images with a blue background and bold white text that says "A CRYPTIC POST ABOUT SOMETHING CRYPTO". The images have the word "VOYAGER" at the bottom and are partially obscured or blurred. The posts are liked by users with variou
A presentation slide for the Dallas Mavericks branding toolbox features a GIPHY sticker of a hockey puck, a basketball court background placeholder with space for live type text, a photo of a basketball game with players and audience, the Dallas Mave

Bank On This:
Debit Mastercard Release

A promotional image showing rolled-up hundred-dollar bills and a Voyager debit card on a turquoise background. Text reads 'It's like real money. Because it is.'
A digital illustration of a money tree with dollar bills as leaves, accompanied by the text 'Money doesn't grow on trees, but crypto grows on cards' with the word 'VOYAGER' in the bottom right corner.

Content Buckets

WE’VE GOT YOUR INTEREST RIGHT HERE
Visual Bucket 1

Collectors, curators, sneakerheads, hobbyists

MO MONEY MOMENTUM
Visual Bucket 3

Movement and motion blur

MONEY DOESN’T GROW ON TREES
Visual Bucket 2

Direct flash, nature component

Educational Bytes

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A digital guide titled 'How to Spend Crypto: A User's Guide' with icons of interconnected circles, a starburst, and a dotted pattern at the top, and a blue arrow pointing to the right.
Guide on how to spend crypto, featuring a large number one and text about acquiring the Voyager Debit Mastercard.
A guide on how to spend crypto: Step 2 - Remove said card from wallet, with the number 2 and icons of a card and an arrow pointing up.
Guide cover titled 'How to Spend Crypto: A User's Guide' with the number 3 and the phrase 'Make with the Swipe,' featuring a white background, blue and black text, and decorative light gray wavy lines at the bottom.
Guide on how to spend crypto: step 4, return card to wallet, illustrated with a large blue number 4, downward arrow, and an icon of a card with a blue semi-circle at the top and a white background.
A digital graphic with blue and purple colors and bold text asking, 'So... Wtf is blockchain?'
Bright blue graphic with large white text saying "WELL, IT'S A CHAIN OF BLOCKS." Below, bold cyan text states "SORT OF." A white rectangle contains a colorful diagram of interconnected cubes and a lock icon at the top center, with green nodes connect
A graphic with a blue background and diagonal lines, featuring the question 'WTF IS BLOCKCHAIN?' at the top. In the center, there is a black-and-white drawing of two spinning tops connected by a string, with a colorful 3D puzzle cube hanging between
A digital graphic featuring a black and white illustration of a Norse god with a crown, holding a shield and a gun, surrounded by birds and animals, with a colorful Rubik's Cube graphic in the center. The text reads, 'WTF IS BLOCKCHAIN? THE BLOCK IS
Colorful paper chain decoration on white background, overlaid with text about blockchain.
Graphic explaining that a blockchain is like a record or a history and a proof of your crypto's value, with colorful background and a digital art style.

Twitter

Screenshot of a Twitter thread by Voyager discussing crypto, featuring images of a gray sweater and multiple purple and black cards.

Earn Your Swipes:
Choose Your Own Adventure

A screenshot of a social media post by Voyager with two photos. The first photo shows people walking under a bridge with birds flying nearby, and the second photo shows a neon sign with blue light listing words like 'Bar,' 'Cocktails,' 'Dreams,' 'Disco,' and 'Party.'