ExxonMobil

North America
Digital, BBDO NY
2019-2020

Associate Creative Director, Art

THE BIG SOLVE

Employee Recognition Campaign: Words and names are first seen as scattered pieces that come together and change to letters, mimicking a solution being “decoded.” Combining heroic portraiture with bold typography presents our partners as central to ‘The Big Solve.’

Close-up of a woman with red hair outdoors, sunlight on her face, with the text 'The Big Solve Needs Kelsey'.
Mobile phone displaying a profile photo of a woman with red hair against a blue sky, with text indicating she is Kelsey, a chemist with a Ph.D, and a slogan 'The Big Solve Needs'.
Close-up of a smiling man wearing glasses, with text overlay that reads "THE BIG SOLVE NEEDS" and large white numbers in the background.
Close-up of a woman with red hair blowing in the wind against a blue sky, with white geometric design and text that reads 'The Big Solve Needs'.
Advertisement display in an airport featuring a woman with red hair and blue eyes, with the words "LOVE" and "NEEDS" overlapping her face.
A man wearing glasses, smiling, with a light blue background. Text on the image reads, 'The Big Solve Needs' at the top, and 'Ben, Chemical Engineer Ph.D.,' along with a description about his work on removing CO2 from the air.
Promotional poster featuring a man with glasses, smiling and leaning on his hand. The text reads: "The Big Solve Needs," and highlights Ben Mccool, a chemical engineer Ph.D., who has developed a technology to remove CO2 directly from the air with scalable tests.
A man with glasses in a black sweater sitting at a table against a light blue background, with the text 'THE BIG SOLVE NEEDS' in the top left corner and 'Ben' in large white letters at the bottom.
Book cover featuring a man with glasses, resting his head on his hand, with the title 'Ben McCool' and text 'The Big Solve Needs'.

DIGITAL TIME CAPSULE

An online experience asks employees to answer questions focused on the changes happening in the energy sector. Based on their answers, a customized "molecule” is created and added to a larger network, becoming searchable via a landing page.

Green abstract artwork with the text 'Change Demands Change' in white font, dated December 2019.
A digital display screen with constellations in the background, showing a profile of a colorful, abstract human brain. The screen highlights Jane Doe, Director of R&D, with a quote: 'Don’t forget the value of a third, fourth, and fifth opinion!' The surrounding area is dark with white constellation lines and dots. The left side of the image has white text describing a digital hub celebrating employee contributions, with the date December 2019.
A webpage showing an ExxonMobil campaign about reducing carbon emissions with two smartphones displaying related questions about reaching carbon neutrality.
A digital business card displayed on a smartphone with a green abstract background, showing the name Jane Doe, her title as director, and a quote about change.
A digital presentation slide with the heading '3. Visualize Digitally'. The slide is divided into two parts: on the left, a text explanation of data visualization methods for energy usage, and on the right, a profile card with a green and black logo, the name Jane Doe, her role as Director, and placeholder Latin text on a black background with white constellation-like dots and lines.
Three smartphone screens displaying different views of a digital campaign called Change Demands, featuring a question about climate change impact, a customizable molecule graphic, and a social media share post with colorful abstract background.
Multiple art exhibits with people viewing digital and illuminated installations, including a red fiery display, a blue urban-themed circular piece, a wall of backlit circular dots, a black circle with a white glow, and swirling blue digital visuals.

PERMIAN BASIN

Economic Impact Pitch

The Power of We

Energy production has helped shape the lives of the Permian Basin.

  • This series was proposed to introduce audiences to some of the people that help shape the Permian Basin. Showing their day-to-day lives and giving viewers a different perspective on ExxonMobil’s work in the area.

The State of Energy

Everything is connected in the world of energy.

  • To prove it, we proposed creating a content series and interactive ma that lets you travel the roadways of the Permian Basin to see how local economies and cultures have been shaped by the energy industry.

Text graphic reading 'The State of Energy' in bold, stylized font with a yellow background and decorative dotted lines.
A collection of vintage-style posters, postcards, and flyers advertising Catalan culture, music, art, and literature, with a man making a playful face in a booklet on the right side.
Four colorful text designs of the phrase 'The State of Energy' arranged in a grid, each with different style and background color, with a note at the bottom about style variation.
An Instagram post overlaying a map of New Mexico with the title "The State of Energy". The post promotes broadband expansion in New Mexico, featuring the Permian Basin, with a background of two women reading in a library.
Screenshot of the MRT news website featuring an interactive map titled 'The State of Energy' with theater and library icons, and sections for education, stay connected, and health and wellness publications.
A webpage titled "The State of Energy" from ExxonMobil features a story on the Permian Basin, with a photo of two women in a library, and sections for explore stories about the Permian Basin, the map of energy stories, and images representing differe
Map showing a train route across a desert landscape with locations including Artesia Library, The Ector Theatre, and P.B. Opera Co. at the bottom is their title "The State of Energy" with photos of people reading, theater scenes, and cowboys.
Text overlay on a background of newspaper print reads "The Power of We" with the word 'of' with a line beneath it.
Digital newspaper layout showing various headlines, images, and puzzles, including world news, a crossword puzzle, and a seafood market advertisement with a fish illustration.
A presentation slide with text and multiple collaged images, including a moodboard of portraits and colorful grid layouts, demonstrating a creative design concept inspired by art, culture, and interactive grid components.
An Instagram story promoting The Power of We event at the Corral Arena Rodeo, featuring horse riders in a rodeo setting and a close-up of horses' heads, with text overlay and branding.
Screenshot of a news website homepage featuring a banner with five men standing outdoors in front of a construction site, a section about education with an image of a YMCA building, and social media icons.
Interactive webpage layout featuring Energy Factor branding and articles about energy and community projects in the Permian Basin, with images of a rodeo, a drone, and a hotel neon sign.

DESIGN WITH CONFIDENCE

HRC Print Ad

An advertisement promoting ExxonMobil's ELEVEXX™ high purity LAOs with a yellow background, featuring multiple black ants with turquoise spheres as heads along the bottom, and one larger turquoise cube as its head at the top left.
Image of yellow spray bottles arranged in a pattern on a coral background, with a single blue spray bottle at the bottom right. Text reads: 'Producers make strong partners. Introducing ELEVEXX from ExxonMobil, high quality, high purity LAOs, precisio
An advertisement for ExxonMobil's ELEVEXX™ high-quality, high-purity LAOS fuel, featuring stacked paint rollers and rollers on a green background.
An advertisement with orange background, bold black text reading "Partners make strong producers," and smaller text introducing ELEVEXX from ExxonMobil. The image features various colorful, curved, and spherical objects scattered across the backgroun
Advertisement for ExxonMobil's ELEVEXX™ high purity LAOs showing blue and orange molecular models and industrial components on a pink background.
A promotional poster featuring colorful 3D geometric shapes like cones, rings, and arches on a light background, with text about ExxonMobil's ELEVEXX product for high-quality, precise lubricants.